In fact,68% of companiesexpect that mobile messaging will play a major role in consumer marketing soon.According to SmallBizTrends, 54% of consumers want text messages from marketers.The number is higher among marketers who recognize the power in SMS marketing 53% of marketers have adopted SMS messages in their efforts.Plus, chat is a great way to bring visitors back to your website, as Emarketer discovered that 63% of customers were more likely to return to a website that offers live chat.Telegram and Signal saw increased popularity in 2021, as Telegram climbed up from 27 percent to 45 percent market penetration among smartphone users, and Signal enters the chat market with 12 percent penetration.According to the latest numbers on Statista, WhatsApp stays the most used messenger service in the UK, with 80 percent market share, ahead of the Messenger by Meta.īusiness Instant Messaging Market Statistics Age group WhatsApp usage among US internet users 15.Users aged from 13 to 17 are shown to account for 1.7% of the platform’s usage.And those aged between 18 and 24 years hold 14.7% of Messenger usage in the States.Smartphone usage is expected to increase to 77% of the global population by 2025.Furthermore, WeChat usage amounts to 4.7% of all information consumption in China according to this report.When we look at the data concerning WhatsApp usage among its active users, 58% of them stated that they use the app more than once daily.Surprisingly, the good old text message is leading the field in Sweden when it comes to instant messaging, with 76 percent usage reach.The Messenger by Meta is number two in messaging platforms with 45.7 percent usage.This is a rise of 4.8 percent, and marks the highest increase of internet usage in the last ten years with.Austria’s internet usage increases by 4.8% in 2022 – highest in last 10 years.Messenger by Meta is used by a third of all users, and Telegram is ranking third with 15 percent of regular usage. Its usage is also fairly high with 80.5 percent of Mexicans using the messenger monthly.
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